Withanolides are well-researched and serve as Ashwagandha’s primary active compounds. Potency is related to total withanolide content. But more is not always better. Some withanolides are harmful long-term and we specifically use the Ashwagandha roots to capture only the beneficial compounds while avoiding the harmful ones.
Ashwagandha - The Ayurvedic Treasure
In ancient India, Ashwagandha was most prominent as a popular herb in the Ayurvedic medical tradition. Today it attracts scientific study thanks to its adaptogenic qualities and health benefits.*
Adaptogens are active compounds found in certain plants that can help your body respond to daily stress and return to its natural balance (homeostasis).
Ashwagandha’s main gifts are its withanolides, which we capture carefully by only using a standardized extract. This respects the historical Ayurvedic practices and follows scientific evidence that the roots are the safest source of these valuable nutrients.
The Prominent Difference
Our Ashwagandha has 2.5% withanolide content
- Withanolides are Ashwagandha's main active compound. 2.5% represents a level showcased in clinical studies for human health benefits.
We only use the root system
- Ashwagandha roots hold the beneficial active compounds you want.
We test our Ashwagandha using High-performance Liquid Chromatography (HPLC)
- HPLC is the best way to quantify Ashwagandha potency, thanks to its accuracy.
Why Just the Roots?
While Ashwagandha leaves also contain beneficial compounds known as withanolides, several studies suggest that withaferin A, found in higher levels in the leaves, may be potentially harmful if taken long-term.
Unlike other supplement companies that opt for cheaper leaf extraction methods to boost overall withanolide content, we prioritize your health above all else. We refuse to compromise on quality or safety by taking shortcuts that could jeopardize your well-being or that of our loved ones.
We share our products with our friends and families. We know the science. We will not take any shortcut that puts their health or yours at risk.
Frequently Asked Questions
What is the active ingredient in your Ashwagandha?
How is your Ashwagandha tested?
We specifically use HPLC to test for withanolide potency. HPLC is the most accurate analysis method. It helps us screen for specific phytochemicals - in this case, the most beneficial withanolide form. Other test methods are cheaper but give an unclear picture of the compounds in the final product. This allows some companies to inflate their withanolide numbers without sharing clear amounts or risk harmful compounds slipping into their products undetected.
Why isn’t your Ashwagandha organic?
At Prominent Nutrition, we follow the science. Many members of our team eat organic foods and appreciate the growing public interest in choosing to eat better.
Whenever scientific studies show better health outcomes for organic versus non-GMO ingredients, we choose the organic option. If a particular supplement of ours is not certified organic, that means our scientific team has not found sufficient data to support an organic choice. Often, the non-GMO equivalent ingredient captures the same nutritional benefits.
We also consider the sustainability of the ingredient, which includes how soil health is managed and the welfare of workers farming it. Organic does not always accomplish the best balance of all our considerations.
You can rest assured that the ingredient source we selected is optimized for your health first, following scientific evidence, while taking into account these additional considerations.
How soon does Ashwagandha provide effects?
Adaptogens take time. Some people experience effects within days, but most take longer. Those who experience the greatest benefits typically do so after months of consistent use.*
Adaptogens Take Time
Body systems don’t turn on a dime. It takes time for herbal compounds to accumulate and circulate. The botanical compounds in Ashwagandha help train your body to respond effectively to stress, which adds up to long-lasting health effects. Some people experience effects within days, but most take longer, with the greatest benefits coming after months of consistent use.
Is there a satisfaction guarantee for Prominent Nutrition products?
Your satisfaction is our #1 priority. If for any reason, you are unsatisfied with our products, please contact us via our online form.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.